You are planning to have a new display in the trade show and you want to stand out on the exhibition floor. Here are some common mistakes that you should avoid to ensure that your trade show banners will please your visitors.
Not Training Your Staff
Regardless of how sharp your materials are or how amazing your trade show banners is, your display is only as good as the staff members that will serve as the front liner of your company. They will interact with customers that will visit your booth. Your staff should be trained not just to be friendly and polite but most importantly, they should listen to customers to match your products and services to their needs. Your staff should be never congregate with friends, read magazines or use their mobile phones while manning your display. (more…)